“The AREA competition has given Oak Alley, Inc. the incentive to pay for professional photography for our key projects. Entering the contest has helped us improve the professionalism of all our marketing efforts, and the entries that win are a great source of publicity and third-party endorsement for our work!” –Mike McKay, Oak Alley, Inc., Greater Birmingham Association of Home Builders
“Participating in the awards has been a great way to get to know other remodelers and homebuilder association officials from throughout the state. We’ve really enjoyed it! As far as our business, we love to include AREA awards info when we market ourselves as an ‘award winning remodeling company’. We’ve used AREA award logo and photos from winning homes in marketing materials since we began participating in the awards! Looking at clients, I have no way to measure precisely how much their decision-making is influenced by our many AREA-award wins. But for those looking for quality, knowing you are hiring a company whose projects beat out other remodelers throughout the entire state to win awards—well, you know you are hiring a company that does quality work! I do know that we have gotten several jobs in the past few years directly from news direct mailings about the awards and newspaper coverage of our AREA awards wins.” –Osie Adelfang, ARC Design-Build Inc., Huntsville/Madison County Builders Association
“The AREA awards have proven to be a great tool for gaining exposure in the local market. My $250 entry fee has been rewarded with articles in the Montgomery Advertiser, River Region Magazine, and the Montgomery Business Journal, not to mention articles in local & state HBA publications. I call that an advertising bargain!” –Chris Kimbro, Kimbro Renovations, Greater Montgomery Home Builders Association
“The AREA program has been a tremendous tool for our business, not only in support and recognition of our business after the job is complete, but also as a sales tool for potential clients. Our clients are excited to know their project will be entered into the competition, and are eager to work with us to make the project and the award their own. We will continue to support the AREA program that has helped to support and grow our remodeling business.” –John Allen, Southern Construction & Design, Inc., Huntsville/Madison County Builders Association
“In the last two weeks alone (4 months after the winners were announced), I have received three phone calls from potential customers who saw photos of our winning projects in the Remodel Birmingham magazine. Many of the winning projects have been the result of referrals from previous winning projects! It has been the least expensive advertising we have ever done. Instead of paying thousands of dollars for an ad someone will see once over a 30-day period, we can pay the entry fee and (if we hopefully win something) have photos in magazine, newspaper and on-line articles at no cost to us! One of my bath remodels – 2nd place by the way–was even featured on the Birmingham Master Bath Room episode of HGTV’s ‘Bang for Your Buck’, and won!” –Lee Welden, Counter Dimensions, Inc., Greater Birmingham Association of Home Builders
“We’re lucky to have the AREA awards program here in Alabama. The process of participating will make your business better because it puts another lens on what you do to help you focus. A win is icing on the cake. It helps potential clients understand that you are serious about design and build quality.” –Tom Coan, Case Design/Remodeling, Greater Birmingham Association of Home Builders